How to Use Storytelling in Your Marketing
Every business has a story and storytelling can be the most effective form of marketing. It’s fun, interesting and pulls your reader/prospect in. So you will want to incorporate storytelling into your marketing whether it is through video or a social media campaign.
Your story can be about how you started as a company, how you help your clients or your mission to change the world. Plot out your story to have a beginning, middle and end. Make sure to highlight the problem and how to solved it or persevered. What did you learn? How did you make the world a better place? Think about stories like The Odyssey, Mrs. Piggle Wiggle, Moby Dick, A Christmas Carol, Atlas Shrugged, To Kill a Mockingbird, George Orwell’s 1984 and Shakespeare Classics. Some teach us a lesson, some warn us about things that could happen if we don’t change and others do things against the norm. Take a look at this list for inspiration:
What is your story?
Once you have selected your story you want to put it to work. This can be in a YouTube video. It can be in an Instagram Story, a series of Facebook ads or in a Pinterest storyboard. I have even made a simple slideshow using Adobe’s Premier Rush.
Video is so powerful today because it gets premier placement on many of the social media platforms. If a picture is worth a thousand words, video is worth ten thousand. it just conveys messages better. So how do you get over your fear of appearing before the camera? Practice.
I started by recording to the cloud on Zoom. I could alter the background and delete it if I didn’t like it before publishing. This gave me confidence and I could see when I was being dull or didn’t emphasize the right words. I also made videos and still don’t love the Live platforms, but will do them because they work.
Here is a link to some great storytelling ads and a bit more on storytelling ads:
https://www.startuptalky.com/best-storytelling-ads/
Nike is one of the best at storytelling with the message of inspiration. Below is one I particularly like.
For help on implementing storytelling, brainstorming or any part of creating a digitial marketing strategy, contact me at Liz@KohlerMarketing.com
Cheers,
Liz Kohler
Marketing Consultant
Kohler Marketing