My Story

After a career in corporate followed by a decade as a top real estate broker, I decided to try my hand at entrepreneurship and started a travel company. Here I learned that 4 Ps and other marketing methods I learned in business school really no longer worked. I just could not figure out how to attract enough of the right clients to make the business profitable. So I went back to school and learned all the new digital marketing strategies, worked on projects for 3 professors at Kellogg Business School - helped a professor who was writing the book, Kellogg on Branding in a Hyper-Connected World; Managing the Social Media to launch an online course at Northwestern in Sports Marketing; and helping teach the Kellogg course Digital Marketing Strategies: Data, Analytics, Automation and AI. I have always had a side business of helping with marketing projects and at Kellogg helped hundreds of executive students with their digital marketing strategies. I learned why old traditional forms of marketing don't work today. I enjoy sharing my knowledge with others so they can grow their businesses effectively. I have worked in hundreds of different industries and really like working with entrepreneurs, small businesses and real estate professionals. I know the methods for success and hope to share them with you.